Training marketers like your business depends on it - because it does.
Our Marketing Effectiveness Curriculum.
Marketing Effectiveness Masterclass
Half day. Maximum impact. A comprehensive crash course in marketing effectiveness, designed to fuel better decisions and faster growth.
Marketing Effectiveness 101
A concise but powerful overview of a few core marketing effectiveness concepts, delivered in an hour and built for immediate impact. The lunch and learn that raises the bar.
Brand Building Blocks: From Discovering to Delivering
A scalable workshop that walks through the full brand building process, starting with defining the business problem and covering segmentation, targeting, positioning, brand architecture, and objective setting, all the way through to execution and measurement.
Execution Essentials: From Planning to Performance
Customizable content that covers the core elements of marketing execution, tailored to your team’s priorities. From budgeting and brand assets to creative briefing and feedback, agency relationships, media planning, PR, and research, we focus on the executional moments that make or break marketing impact.
Book Smarts: From the Page to Your Playbook
We do the reading so you don’t have to. Curated insights from essential marketing books, applied directly to your business.
The Stream: From Trending to Tactics
A curated roundup of the latest research, case studies, and campaigns, highlighting what’s moving the needle on marketing effectiveness.
Why It Matters.
Marketing effectiveness is about aligning marketing decisions with business outcomes.
It requires clear strategy, skilled execution, and a team equipped to deliver measurable value, consistently.
But very few marketers are taught marketing effectiveness, and that’s a problem.
Too many are trained to think creatively but not commercially, leaving a gap between the work and the business outcomes it’s meant to drive.
We’re here to close that gap by teaching the core skills and structured thinking marketers actually need, with zero fluff or filler. Just the fundamentals that drive better decisions and stronger results.
Because when marketers understand effectiveness, marketing plans get stronger, brands grow faster, and Marketing earns its seat at the table.
Where I’ve been. What you get.
Andrew Mushing is a seasoned marketing leader, educator, and the founder of EffectiveGrowth. With roles at AB InBev, PepsiCo, and The Hershey Company, he brings global CPG experience and commercial discipline to every engagement.
He also is a Professor of Advertising at Sheridan College and holds a certification in Adult Education, along with advanced training in marketing and brand management.
Known for his no-BS, effectiveness-first approach, he’s skilled at breaking down complex marketing concepts into clear, practical tools that teams can actually use to drive results.
Most training doesn’t stick.
Most marketers don’t get the tools they need.
You don’t have to settle for either.
Let’s talk.
No pitch decks. No jargon. Just a conversation about building the skills that move the needle.